Advances in Marketing: Going Green - Best Marketing Practices for a Global World

Millennials (persons born after 1977) have just recentlybegun to enter the workplace and by most estimates currentlymake up about ten percent of U.S. employees. Companies willincreasingly rely on the skills and competencies of this age cohortas more mature workers exit the workforce. Businesses should befocused now on the preparation of younger generations to fill suchvoids. This is especially true for business functions, like sales andmarketing, which serve as vehicles to company success byproviding external focus on the development of profitablerelationships with customers and collaborators alike. In order toensure appropriate educational and training mechanisms are inplace for Millennial sales and marketing personnel, it is importantto understand possible differences between their personalitiesand/or cognitive styles from those of older workers. This researchconcludes that there are stark differences between age cohorts anddiscusses their implications and suggestions for subsequentresearch.